If Deleuze could have only foreseen how fast the future would arrive! In a few short years since his piece was published, his ideas have become the ever more relevant and of great concern related to privacy, control and replacement. Not only is the deployment of mass public and private surveillance technologies a reality that is quickly encroaching on all personal freedoms but it is also reshaping human relationships. The idea of observation or being observed as means of social control, whether direct, implied or delegated is nothing new – two examples illustrated here are the panopticon building designed by Ledoux at a salt factory in 18c France and Lewis Hine documentary photography of inhumane conditions of child labor in early 20th Century US. The challenge nowadays is how we can possibly exercise our right to not be observed, to have complete privacy within the confines of our private space. How can I do research online without having my data become part of a large algorithm, marketing tool and/or basis for further research? Out relationship with technology has become highly suspicious and completely co-dependent.