Kinfolk magazine is based out of Portaland. It emphasizes slow lifstyles, minimalism and markets itself as a “magazine for small gatherings.” It also has a visual style that’s been very popular on Instagram as of late.
It’s characterized by film colors, high key backgrounds and reduced saturation, along with simple centered compositions and sparse color. The website The Kinspiracy keeps track of instagram accounts that post eerily similar photos from a palette.
I don’t have an overarching message here about creativity, imitation or the umbiquitization of photography and style. But I think this trend represents a return to the authentic. In the shadow of economic downfall and creative commodization, people turn to ascetic .